
Estrellita “Lo” Berry, MA, President/CEO
Estrellita “Lo” Berry, M.A, serves as President and CEO of REACHUP, Inc., a non-profit whose mission is to advocate for and mobilize resources to help communities achieve equality in healthcare and positive health for families. Lo is Affiliate Faculty, University of South Florida, College of Public Health, Department of Community and Family Health. She is Project Director and Principal Investigator for Central Hillsborough (Federal) Healthy Start and oversees 10 social service programs at REACHUP, Inc. Lo serves on the Boards of Hillsborough County Healthy Start Coalition, March of Dimes, Florida Bay Division and FL Pregnancy-Associated Mortality Review and the Florida Perinatal Quality Collaborative Steering Committee.
Lo has co-authored numerous publications including Healthy Start Program and feto-infant morbidity outcomes: Evaluation of program effectiveness and Community-Academic partnerships to reduce black-white disparities in infant mortality in Florida. Committed to increasing health equity, reducing infant mortality and eliminating disparities, Lo received The 2020 Lawton Chiles Advocacy and Service Award. Most recently Ms. Berry has been chosen to receive a Tampa Bay Lightning Foundation Community Hero Award.
Lo is a member of the Alpha Kappa Alpha Sorority, Inc. Gamma Theta Omega Chapter. Lo received her undergraduate degree in Clinical Psychology and Master’s in Education and Community Counseling at the University of Evansville, Evansville Indiana. Lo is the proud grandmother of Bryson Samuel Berry and Aaron Ellis Berry, whose parents are her son Aaron and daughter-in law Tiffany Berry. She has been married 43 years to Rev. Dr. George E. Berry.
Breakout Session
Lo Berry will provide a follow-up from the main stage presentation; sharing information about Reachup, Inc. programs.

